The Baltic music market is on the rise, with each country developing its own unique industry landscape while contributing to a growing regional ecosystem. From Lithuania's fast-developing and competitive market to Estonia's well-established infrastructure and Latvia's emerging scene, the region presents a wealth of opportunities for artists, industry professionals, and investors alike. Lithuania leads the Baltic region in terms of market size and ambition, with a strong focus on a steadily growing live sector. Estonia boasts an impressive music industry turnover, being home for the biggest showcase event in the Nordic-Baltic region. Meanwhile, Latvia's music industry is in a stage of dynamic growth, and the country is making strides launching its first major industry event in 2025, aiming to establish a stronger presence in the region.
This panel will explore how the Baltic music market is evolving, what opportunities and challenges lie ahead, and how collaboration across the three countries can further strengthen the region's position on the international stage. Let's dive into the trends and strategies shaping the future of music in this thriving region.
Market presentations:
- Ave Sophia Demelemester, Director of Music Estonia
- Agnese Cimuska-Rekke, CEO of Music Latvia
- Vilma Dzienaitė, Head of projects at the Lithuanian Music Business Association
Followed by a panel discussion with industry experts.
Opening remarks by Eva Palm, head promoter of Baltic region at Live Nation Entertainment
Speakers:
- Liva Petersone-Klavina, Member of the Board of Music Latvia
- Guna Zučika, Head of Every Little Thing
- Dorotėja Būdaitė, Founder and CEO of JJA Music
- Eglė Gedminaitė, Founder and Managing Director of Perspective Collective
- Tanya Korenika, CEO of UCE Agency, Co-founder of Hungr
- Toomas Olljum, Artist manager at Made in Baltics
Moderator:
- Ave Sophia Demelemester, Director of Music Estonia
Curated by Music Estonia.