Ave Sophia Demelemester, Director of Music Estonia, has previously worked as the Executive Director of Jazz Estonia, where she was responsible for the daily management of the organisation, team building and both local and international representation. She has also worked in the cultural sector as Head of the Exhibition Department at the National Library of Estonia, successfully leading various national and international cooperation projects for many years. Among other roles, she contributed to the field of music as a guest author and radio host at Estonian Public Broadcasting, Klassikaraadio and other media during her time as a journalism volunteer at the Jazzkaar festival.
Ave is the first Estonian Ambassador for Keychange, a global network and movement working towards gender equality in the music industry. She is also a Member of the Council of Advisers at the Tallinn School of Music and Ballet (MUBA) and a Member of the Music Endowment committee of Cultural Endowment Estonia, as well as a member of the advisory board of Tallinn UNESCO City of Music. Additionally, since 2024, she has been honoured to serve as the General Secretary on the board of EMEE, the European Music Exporters Exchange. Ave has been building her expertise in cultural leadership and international cooperation.