Līva Pētersone-Kļaviņa is an experienced music management and event organisation professional. Since 2010, she has managed the band Instrumenti, organising concerts (Arēna Rīga, Daugava Stadium, etc.), producing music recordings, and overseeing PR and marketing campaigns. Previously, she worked with the bands Carnival Youth and The Sound Poets at the company Every Little Thing, providing concert production and marketing services. She has been a board member of Music Latvia since 2015 and is actively involved in the Latvian Performers' and Producers' Association (LaIPA).