Magda Cholyst is the founder and director of Artist in Bloom - a development agency providing educational services to individuals, teams and organisations seeking to thrive in the rapidly changing music industry. Magda is an expert in education and bespoke programme design. A skills researcher and innovation seeker, she is constantly exploring new ways of designing curricula and learning experiences, both offline and online. Educator, mentor, career coach. She has worked with organisations such as the European Commission, EMMA, Keychange, EMME, several export offices, festivals and cultural institutions supporting the growth of music ecosystems.