The Baltic and Nordic regions are often seen as a single space, yet their music industries operate through distinct structures, scales, and support systems. From Lithuania's fast-evolving ecosystem to Finland's global export model, and from Latvia's cross-disciplinary creativity to Estonia's agile, network-driven scene, the region offers a diverse landscape.
This panel brings together professionals working across management, composition, export, and international strategy to unpack how these markets function in practice. How do artists move between these territories? What role do national support systems, networks, and individual champions play in building sustainable careers? And where are the real opportunities for deeper Baltic–Nordic collaboration?
Grounded in hands-on experience — from touring and artist development to building export platforms — the discussion maps the region's structures and personal pathways, and asks what it would take to turn shared synergies into genuine international clout.
Speakers:
- Juliana Volož, Booking Agent, CEO at JV-Promotion
- Katariina Uusitupa, CEO of Flow Festival
- Marija Astromskaitė, Music Manager, Strategist at Creative Industries Agency
- Guna Zučika, Founder of Every Little Thing, Conference Curator at Riga Music Week
Comments by:
- Leen Kadakas, Marketing and communications manager
- Lotta Savolainen, CEO of Music x Media
- Ramunas Zilnys, Journalist, Radio and TV host, Head of Popular Music at LRT
- Toms Andris Putniņš, Editor-in-Chief for Latvijas Radio 5
Moderator:
- John Bell, Journalist at The Line of Best Fit
Curated by Music Estonia