Katariina Uusitupa (MA, M.Mus) is a leading event production professional and the COO for Flow Festival in Helsinki, Finland. Along with its impeccably programmed and detail-driven content, Flow Festival is known for its long-standing sustainability work spanning over a decade. Besides Flow, Katariina is the Managing Director for We Jazz Festival, the new generation's jazz festival organised in Helsinki.
Before her current positions, Katariina gained vast experience working over ten years in the live music industry in diverse roles, e.g. as a producer at G Livelab Helsinki and Pori Jazz Festival. She also has experience in the startup scene, having previously worked as the Executive Producer of Slush, the biggest startup event in the Nordics.