Creative Impact

Katariina Uusitupa

Katariina Uusitupa (MA, M.Mus) is a leading event production professional working as the Production Manager for one of the world’s first carbon-neutral festivals, Flow Festival in Helsinki, Finland. Through a thoughtfully designed and decorated festival area and an extensive sustainability program, Flow has set a new benchmark for the European festival scene.

Besides Flow, Katariina also works as the Managing Director of We Jazz Festival, a new generation jazz festival organised in Helsinki as well.

Before her current positions, Katariina gained extremely wide-ranging experience over 10 years of working in the live music industry in diverse positions, e.g. as a producer at G Livelab Helsinki and Pori Jazz Festival. She has also experience from the startup scene, from her previous works as the Executive Producer of Slush, the biggest startup event in the Nordics.