K-Pop and Asian music markets operate with a unique blend of high-speed creativity, structured songwriting camps and intense competition. But how does a song go from a demo to a chart-topping hit? This panel explores the inner workings of songwriting for K-Pop, J-Pop and beyond—covering everything from industry-specific workflows to the role of labels, publishers and A&R teams. Our experts will break down the process of pitching songs, adapting to different markets and collaborating with international and local talent. Whether you're an aspiring songwriter or an industry professional, gain an inside look at how these global music powerhouses truly operate.
Speakers:
- Hampus Nerge, A&R Manager at 09 Music
- Albin Nordqvist, Songwriter and Producer at Cosmos Music Publishing
- Emili Jürgens, Artist and songwriter at FAAR Music
- Justin Hahn, Chief Creative and International Officer at 153/Joombas Music Group
Moderator:
- Kertu Mägar, Co-Founder and CEO of Faar Music
Curated by Music Estonia