Turo is a music industry executive and innovation specialist based in Helsinki, Finland. At Music Finland, he leads large-scale international export operations, innovation and insights. Turo is also Vice-President of Music Tech Europe, a pan-European association based in Estonia. He has more than 15 years of experience in the music industry and as a digital transformation and innovation expert for the Finnish government and the EU. Turo contributes as an expert and coach to numerous startup and music business programmes across Europe and is a frequent speaker at leading global music industry and technology conferences.