Tallinn Music Week
5—6 April 2024

Turo Pekari FI

Innovation and Business Development Executive at Music Finland

Turo is a music industry executive and innovation specialist based in Helsinki, Finland. At Music Finland, he leads large-scale international export operations and innovation & insights. Turo is also VP of Music Tech Europe, a newly formed European association based in Estonia. He has more than 14 years of experience in the music industry and as a digital transformation & innovation expert for the Finnish government and the EU. Turo contributes as an expert and coach to numerous startup and music business programmes in Europe and is a frequent speaker at leading global music industry and technology conferences.