TMW
PRO
Tallinn Music Week
Conference
4—5 April 2025
Tallinn

Turo PekariFI

Innovation and Business Development Executive at Music Finland

Turo is a music industry executive and innovation specialist based in Helsinki, Finland. At Music Finland, he leads large-scale international export operations, innovation and insights. Turo is also Vice-President of Music Tech Europe, a pan-European association based in Estonia. He has more than 15 years of experience in the music industry and as a digital transformation and innovation expert for the Finnish government and the EU. Turo contributes as an expert and coach to numerous startup and music business programmes across Europe and is a frequent speaker at leading global music industry and technology conferences.

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