Thea is an artist/producer manager and publisher who left one of the major record labels in London in 2015 to set up her company, initially focusing on management. Since the beginning, she has been developing and working with successful electronic-pop act NOËP, soon followed by producer-artist Sander Mölder, Mick Pedaja and Raul Ojamaa. Her first female act is local Superstar winner ALIKA, who represented Estonia at Eurovision and brought home 8th place.
She has also set up a publishing branch and the first sync agency in Estonia, which has now gained a decent roster of local talent. Over the years, she has been lecturing and consulting for the local and international music industry in various aspects, including music publishing, music export and songwriting camps. She was the winner of Manager of the Year and Entrepreneur of the Year at the Estonian Entrepreneurship Awards in 2022.