Jos Feijen is currently director of pop venue Effenaar in Eindhoven. Before this, he operated as a strategist and industrial liaison. His area of expertise is strategic consultancy on product and services concepts and branding.
In his vision, a venue is not only a place to enjoy live music performances (on- and offline) but also a playground for startups, talented artists and audiences to develop, test and experience immersive technology applications.
This is how EffenaarLab started in 2017. Over the years, it has grown to be the national centre of pop culture and technology in the Netherlands. It strives to connect like-minded venues in a (European) network to exchange projects, experiences and knowledge to aid the digital transition of society.
Jos Feijen is one of the founders of Music Tech Netherlands (part of Music Tech Europe). He recently joined the advisory board of Creative Industries Immersive Impact Coalition, a development fund for the Dutch creative industry.