Too Much Music. AI Is Flooding the Market. Who Survives?

Saturday 11 April at 11:3012:30 in Vega

AI can already generate more music in a day than humans used to release in years. Production is becoming faster, cheaper, and increasingly automated and the volume of music continues to explode. As AI accelerates creation, the question is no longer how technology will change music, but what happens when music becomes effectively infinite.

This lightning talks session brings together artists and creative voices to reflect on how these shifts are reshaping not only the music ecosystem, but also visual culture and identity in a time of infinite content.

Format: 4 × 7-min lightning talks + collision round

Talks:

If AI makes music faster, do artists become content producers?

  • Kitty Florentine, Artist

If AI generates music at scale, does human taste become the real currency?

  • Josh Mason-Quinn, Music Curator, DJ, record label A&R at Somewhere Soul

If everything can be generated, what makes an artist’s identity feel real?

  • Anu Jakobson, Visual artist and digital creator

It's who you work with — why am I not worried about AI music?

  • Gordon McGladdery, Composer, founder of A Shell in the Pit

Moderator: Rannar Park, Head of Research and Development for Brand Estonia


Curated by Music Estonia