Tallinn Music Week
5—6 April 2024

Brand Partnerships and Sponsor Deals in Music

TMW Conference 2023

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A panel discussion on trends in sponsorship, brand collaborations and value based partnerships. The discussion will zoom into the case-study of Flow Festival and will analyse how the market has changed over the years - discussing the untapped potential of music and culture events as well as expectations on the brands’, festivals’ and audience point of vie


Vilja Grotenfelt, Head of Sales and Marketing of Flow Festival

Manuel Hubault, Director of Global Brand Partnerships Development of Superstruct Entertainment

Martin Österberg, Head of Marketing and PR at Polestar


Piret Reinson, brand & communications expert, co-founder of Lyfery