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A panel discussion on trends in sponsorship, brand collaborations and value based partnerships. The discussion will zoom into the case-study of Flow Festival and will analyse how the market has changed over the years - discussing the untapped potential of music and culture events as well as expectations on the brands’, festivals’ and audience point of vie
Speakers:
Vilja Grotenfelt, Head of Sales and Marketing of Flow Festival
Manuel Hubault, Director of Global Brand Partnerships Development of Superstruct Entertainment
Martin Österberg, Head of Marketing and PR at Polestar
Moderator:
Piret Reinson, brand & communications expert, co-founder of Lyfery