Tallinn Music Week
5—6 April 2024

HEMI Business development workshop by Yannis Iliopoulos *

TMW Conference 2023

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Business Model Design - We'll explore how to make your idea more valuable and how to make money from it

To equip attendees with the tools and knowledge they need to succeed in the music industry. Through discussions on innovation vs. imitation, case studies, SWOT analysis, branding, business entity, planning and strategy, budgeting, marketing, decision-making, communication, and investor relations, we aim to help attendees create compelling offers, define their audience segments and personas, emphasise their differentiation, and simplify their messaging.

We will also explore the importance of staying focused, looking forward, and constantly reviewing progress towards goals to achieve success in the journey ahead.


Yannis Iliopoulos, Senior Programmes Manager at ICMP, founder of The Sound of Everything

Curated by Music Estonia in collaboration with The Hub for the Exchange of Music Innovation (HEMI).

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