Tallinn Music Week
5—6 April 2024

HEMI Business development keynote by Marcelo Garibotto *

TMW Conference 2023

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Cutting through the noise - A simple guide to attracting an investor.

To equip attendees with the tools and knowledge they need to succeed in the music industry. Through discussions on innovation vs. imitation, case studies, SWOT analysis, branding, business entity, planning and strategy, budgeting, marketing, decision-making, communication, and investor relations, we aim to help attendees create compelling offers, define their audience segments and personas, emphasise their differentiation, and simplify their messaging.

We will also explore the importance of staying focused, looking forward, and constantly reviewing progress towards goals to achieve success in the journey ahead.


Marcelo Garibotto, Director & Founder of VIA Music Group

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