Tallinn Music Week
5—6 April 2024

Workshop: Direct Artist-to-Fan Business: An Introduction

TMW Conference 2023

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This workshop introduces musicians to direct artist-to-fan business and gives you food for thought about your interaction with your fans. It engages TMW 2023 main themes co-creation, connected world and sustainable future in its own way.

Some artists doing digital artist-to-fan business are closely connected and already co-creating music with their fans no matter where they are located. This seems to offer not only great fun for both sides, but has also the potential to build a sustainable future for artists. We take a look at what connects fans to artists, what digital fan platforms can offer and how they may complement your existing social media portfolio.


Sabine Musseleck, communications specialist