Owner of Shiftworks and founder of the festivals Tallinn Music Week and Station Narva, Helen Sildna is one of the most renowned entrepreneurs in the Estonian cultural sphere, having helped create and develop export and marketing strategies for the local creative sector. She started working in the field of event management in 1999 and spent 9 years in the Tallinn branch of BDG/Live Nation, managing major artists' concert projects in the Baltics, Russia and Ukraine, as well as founding the cultural event series Jazz'n Motion, Club UK and Kumu ÖÖ. Helen has led wide-ranging international and interdisciplinary collaborative projects, always standing strong for the influence of culture, be it in the field of tourism, integration, for international image creation or diversifying the economy. Helen is also one of the founders of the Narva2024 initiative, as well as founding member and board member of Music Estonia. In 2020, she graduated from Aalto University's Executive Education leadership programme "Business of Culture".