In an era where attention is currency, being “chronically online” is both a challenge and a strategy. What does it actually take to build a digital presence that goes beyond follower counts and translates into a real career? From memes to metrics, our panellists unpack the tension between authenticity and algorithm—and share what they've learned about turning likes into real-world impact.
Speakers:
- Darren Webb, Online Manager at Sigur Rós & Red Bird Music
- Ella Mäntynen aka Goldielocks, Artist, Songwriter, Composer
- Andres Kõpper aka NOËP, Artist, Producer, Director
Moderator:
- Evelina Zvirbule, Editor, journalist and content creator at Bobe.me