Heavy music has always been about identity, resistance, and community. But in a digital world driven by algorithms, metrics, and market logic — can heavy music grow without becoming a product? Is compromise inevitable, or is it possible to scale up without selling out?
This panel brings together artists, promoters, label representatives, and marketing professionals to share real-life strategies that have expanded audiences while protecting artistic integrity.
Speakers:
- Matt Bacon, Owner of Dropout Media/Sapphire Eye
- Ryan Schutte, Agent, Manager at Forthright Booking, Powerline MGMT
- Tiina Käpyla, Manager, Booking Agent, Promoter at Death Agency
- Theresa Henze, Product manager at Century Media Records/ Sony Music
Moderator:
- Ott Evestus, Founder and CEO of Heavy Music Estonia