Theresa Henze has been shaping heavy music campaigns since 2016, combining hands-on label execution with deep market intelligence. She began her career at Universal Music before moving to an independent metal label, then joined Sony Music Entertainment's market and consumer research department in 2020, focusing on data-driven audience growth and artist brand development.
Since 2023, she has served as Senior Project Manager International Marketing for Century Media Records & InsideOutMusic, leading global campaigns for artists including Lorna Shore, Lamb of God, Arch Enemy and Dark Tranquillity, while shaping launch strategies for emerging acts. She holds two master's degrees in International Marketing & Management and is also the founder of a social-age tech venture.