When music meets picture today, the story doesn't necessarily end on the screen. A single placement can spark clips, memes, streams, chart climbs, fandom behaviour and brand activations that flow back into the film, series, game or campaign — reshaping its reach and meaning.
This conversation explores how contemporary pop culture is redefining what gets synced, the mechanics behind moments that travel, and the tension between virality and narrative integrity. At its core, it asks how sync now both reflects and drives pop culture.
Speakers:
- Jonathan Fröberg, Creative Manager at the Film & TV Department at Universal Music Publishing
- Vishruti Bindal, Music Supervisor, Co-Founder of Linear Festivals
- Steven Tallamy, Chief Operating Officer at Edition Wilhelm Hansen / Wise Music Group
- Martin Sutton, Founder of Very Syncable Music Licensing
Moderator:
- Sandra Perens, A&R and Artist Manager at Tier Music Publishing