Creative Impact
Conference 2022

Tallinn 6 May
Narva 7 May

Sandra Perens

Sandra has a degree in cultural management and an MBA from the Estonian Business School. In 2011, next to her studies, she started working as a concert and festival promoter at Musiccase OÜ (now Shiftworks), starting out as an assistant to the CEO and ending up as the program manager of Tallinn Music Week, one of the largest showcase festivals in the Nordic countries.

At the same time, Sandra also worked for the music export office Music Estonia as an international project manager and as a project manager for songwriting camps. She has also been the assistant to the CEO and ticket sales manager of Weekend Festival Baltics, the largest dance music festival in the Baltics. From there, she moved on to Sony Music Entertainment, where she worked as the Marketing Manager for the three Baltic countries. Today she works at the Arvo Pärt Center as an Event Coordinator and as an A&R manager at Tier Music Publishing.