Sandra is an A&R and Artist Manager at Tier Music & Publishing, working with local talents such as Raul Ojamaa, Soundy, ALIKA, and others. Her career began in 2011 as an assistant at Tallinn Music Week, where she later became the Programme Manager.
Since then, she has held various roles in the music industry, including Marketing Manager for Sony Music Entertainment in the Baltic countries, Executive Assistant for Weekend Festival Baltics, and Partnerships Manager at the Arvo Pärt Centre. Sandra is also a board member of the Estonian Authors Society and Music Estonia. Currently, she focuses on advancing the careers of her artists and writers at Tier Music.