Jonathan Fröberg works at UMPG as Creative Manager in the Film & TV Department, based in Stockholm. He oversees sync projects for commercials, film, television and games across the Nordics and globally. His work spans local and international campaigns with brands including Volvo, IKEA, EA and Coach, as well as an in-game campaign for non-profit organisation Talita within Grand Theft Auto. As music supervisor, Jonathan has worked on film and television productions including Leva Life, Länge Leve Bonusfamiljen and the Netflix original film Trouble. He was appointed to Nordic Music Biz Top 20 Under 30 in 2024.