Tallinn Music Week
5—6 April 2024

Maša PavokovićSI

Artist Manager, PR at LAMA Agency

Maša Pavoković is an established manager and PR consultant in the Balkan region. The creative and music industry has been her home for the past 18 years. Starting as a TV presenter at MTV, followed by five years as an editor at MTV Online, she quickly turned her experience into PR and editorial skills. Over the last 10 years she has been heavily involved in mentoring and managing musicians such as Koala Voice, Pantaloons and freekind. At the same time she managed one of the biggest Slovenian artists, Magnifico. Maša has experience in developing young artists, organising events, working on promotion and building the concert community with high school bands such as Spil Liga in cooperation with Kino Siska. She is currently developing her own management agency, LAMA.