Elena Natale emerged onto Tallinn's nightlife scene in 2016. Fueled by a vision to curate her dream party experience, she birthed the underground event series ISOLA. This event paved the way for the birth of HALL, Estonia's foremost clubbing institution. Recognised also internationally for its curated artistry, HALL champions local talent and hosts international stars. Elena's mission is to amplify club culture's diverse facets–celebrating it both as an art form and a global community.
Concurrently, Elena spearheads an international team working on unda, a festival centering around club culture and the importance of creative and gathering spaces. unda is part of the Tartu 2024, European Capital of Culture’s “Arts of Survival” program, intertwining multifaceted discussions and electronic music.
She is also one of the founding members of the Estonian Nightlife Union, dedicated to representing local clubs and concert venues on a state level.