MTV's death was a long time coming—and its final disappearance is less an ending than a confirmation: the frame that once held music visuals together has shattered into a thousand screens, formats and feeds.
We now inhabit an era where the classical music video has lost its primacy—displaced by visual albums, short-form content, AI-generated imagery, gaming environments and the curated chaos of social media. Meanwhile, at the opposite end of the attention economy, music documentaries and long-form visual storytelling are quietly having a moment: sprawling artist portraits and archive-deep dives, feeding the renewed appetite for the two-hour deep dive.
This panel brings together visual artists, filmmakers, directors and creatives to map the new visual landscape—examining which formats carry genuine weight, how visual identity holds together across incompatible platforms, and what it means to make images that outlast the feed.
Speakers:
- Ivar Murd, Fllmmaker, Music Video Director and Cultural Producer
- Taavi Arus, Cinematographer, Editor and Director
- Johannes Magnus Aule, Director at Allfilm
Moderator:
- Kaspar Viilup, Editor-in-Chief at ERR Culture