Global Sounds, Local Stories: The Changing Landscape of Music Sync in Film & TV

As film and TV productions reach worldwide audiences, the role of music sync is more important than ever. This panel will explore how global music networks influence local storytelling, the growing demand for authenticity over traditional library tracks, and the challenges of pricing parity between indie artists and major labels. We'll also dive into the creative and business decisions behind using licensed music versus original compositions—who makes the call, when each works best, and how these choices shape the emotional impact of a scene. Join us for a conversation on the evolving role of music in visual storytelling.

Speakers:

• Martin Mycoo, Music Supervisor at Format Entertainment
• Jesper Reginal, Boss Frog at Crunchy Frog / Crunchy Tunes
• Pam-Lewis Rudden, Sync agent and vice-president of Plutonic Group
• Daria Chernii, Music Supervisor at Jaguarec

Moderator:

• Sandra Perens, Co-manager of Tier Music