Noora Herranen is the executive director of Concert Centre Finland that organises almost 1000 gigs a year in schools and kindergartens all over Finland. Noora is also the chair of the international Young Audiences Music Committee (YAM), a programme for JM International aiming to develop the quality and accessibility of professional-level music-based productions for young audiences. JM International (JMI) is a global network of 73 NGOs from 61 countries that provide opportunities for young people and children to develop through music across all boundaries.