Lauras Lučiūnas is a leading Lithuanian producer, cultural entrepreneur, and strategist whose work spans music, television, and large-scale events. With over two decades of experience, he has been instrumental in developing Lithuania's modern music ecosystem. As founder and producer at Creative Industries agency, he has worked with prominent regional artists including Alina Orlova, Jazzu, Leon Somov, and The Roop—producing two consecutive Eurovision national selection victories for the latter.
He also founded Green Lakes Pressing, an independent vinyl manufacturing hub serving local and international artists, strengthening Lithuania's role in European music infrastructure with a focus on sustainable, eco-friendly production.
Beyond music and event production, Lauras has contributed to Baltic Pride Vilnius, national television formats, and award shows including M.A.M.A. and Sidabrinė Gervė. During the pandemic, he pioneered digital concert formats and AR-integrated events. In 2023, he helped shape cultural programming and global TV broadcasting for the NATO Summit in Lithuania. As a regular lecturer at major Lithuanian universities and co-founder of the international showcase festival MURMURS, he continues connecting culture, innovation, and civic life.