Joana Elena Obieta is a multilingual artist, entrepreneur, and cultural manager with extensive international experience across the music industry. A graduate of Berklee College of Music, she began her career in New York as a freelance musician and Executive Assistant at The Afro Latin Jazz Alliance.
She later joined the music team at TikTok in Berlin, where she built global partnerships with artists and labels. Currently, Joana is a Project Manager and Partnerships Manager at Swiss Music Export, where she works to expand international opportunities and market reach for Swiss artists.
Alongside her industry work, she remains an active jazz vocalist, performing regularly between Switzerland and New York.