Jaan Naaber is the founder and CEO of Sviby, a fast-growing platform designed to help cultural organisers sell tickets, engage audiences, and build sustainable growth. With over 17 years of experience, Jaan has been instrumental in building more than 230 brands. He previously led the award-winning design agency Neway, where he combined deep brand strategy with a relentless focus on execution and measurable results.
Through his work with festivals, theatres, and cultural institutions, he has developed a perspective on how cultural organisations can move beyond one-off events and build repeatable growth systems driven by audience understanding, distribution, and data.