Joni Bitter is the manager of a legendary garage rock bar & venue, Bar Loose (est. 2002 in Helsinki), and has worked in the live music scene since the millennium. Throughout his career, Bitter has been vocal about the recognition of the cultural relevance of small clubs. Joni Bitter was awarded 'The Restaurant Manager of The Year' at Pro-Gaala 2022 as an acknowledgement for his relentless work in the industry. He is also a founding member of a Finnish dark pop-rock band Rain Diary, which gives him precious insight of Europe's developing club scene and tools to understand the challenges artists are facing in the ever-changing music business.