Creative Impact

Music Estonia Mentoring Sessions

Available to PRO pass holders

Get Tickets

Music Estonia mentoring sessions – a good combination of learning and networking. If you have questions in mind or ideas you want to reflect on and you find the right person with similar experiences from our list of mentors, sign up for our mentoring sessions. These small group sessions with up to 5 participants and a mentor, are a great way to get some advice on your own matters and also hear and learn from your peers.

Music Estonia presents a rich choice of sessions covering topics like management & career development, branding, building a live career and more, by a diverse line up of professionals.

  1. Pick the sessions you like

  2. Fill the application form

    Your name, email, basic bio points, a few sentences about your motivation to participate and – most importantly – 1-3 questions that you would like the mentor to address! Please don’t leave this blank as these will be the focus of the session and will be forwarded to the mentor in advance.

  3. Wait for a confirmation email.

  4. Show up in the room 5 minutes ahead of time

    All of the sessions take place in room MIITSAR at Nordic Hotel Forum.


Friday, 11.30-12.30Register

Simeon Pranger

NL, Treetop Agency

Topics to discuss

Live market, work of a booking agency but also general artist development. Especially when it comes to stimulating organic growth and helping artists to stay true to their creative endeavours within marketing strategies.


Simeon is the founder of Treetop Agency, a booking and management agency based in Utrecht/Amsterdam, The Netherlands. Founded on February 16th 2015 out of a passion for finding the perfect match between artist and atmosphere, the Treetop vision is borderless. We heavily focus on talent development and are proud to represent an eclectic roster of artists from 17 different countries.

Friday, 13.00-14.00Register

Lim Doyeon

KR, Highjinkx, Beeline Records

Topics to discuss

Insight to the Korean market, touring in Korea, showcase festivals in Korea, digital distribution advice (Korea has different platforms from the rest of the world).


I am the founder of a promotion/booking agency called Highjinkx ( and an independent record label, Beeline Records (

Through Highjinkx we run international shows and tours in Korea and occasionally further afield as well. We have hosted shows in Korea for the likes of Joss Stone, Aurora, Mitski, Julien Baker, Hippo Campus, Coin, Suuns, Protomartyr, and more. We also book artists for several festivals and events in Korea, including the Busan International Rock Festival ( We also run a project called Focus Asia (that aims to introduce the best talent from around Asia to the Korean market) and a tour exchange project that so far has seen bands from the UK and Korea take part in extensive tour swaps over the last few years. Beeline Records is an independent label/label services company through which we manage a couple of local artists and help several international acts with digital distribution and promotion of their releases in Korea. In short, we do a bit of everything. Additionally, we run an online music magazine called Highjinx Music Magazine (

Friday, 14.30-15.30Register

David Manders

UK, Liquid Management

Topics to discuss

Self releasing i.e. Management operating as label – doing distro deals and putting teams together to work release, Management agreements Strategy early with new artist – not giving away long term rights, self releasing, enough music and parts ready to keep momentum going, making sure you have your brand together and a story started before approaching labels.


With over 30 years’ experience in the music industry David Manders is the founder and director of Liquid Management, which he founded in 1998. In recent years Liquid Management have expanded, taking on several new artists including Pat Dam Smyth and indie punk rockers LIFE. Liquid Management have also built a strong career for the colourful psych band Flamingods (Moshi Moshi) who are now on their fourth album and are celebrated festival favourites throughout Europe. Latest announcements to the roster include Nubiyan Twist, Ren Harvieu (Bella Union), Nuha Ruby Ra, and Onipa. David is constantly updating his perspective and knowledge in an ever-changing landscape, as the industry modernises, with technology and digital marketing accelerating faster than ever. 2021 brings a new venture for the company with the creation of a new record label ‘The Liquid Label’.

Friday, 16.00-17.00Register

Ula Nowak

PL, Mosaic Beats

Topics to discuss

  • setting goals, where I am NOW - where I would like to be in 5/10/15 years, what kind of steps I should take to reach the goals
  • how to attract attention of the organizers, where I should be visible, how to write an attractive bio etc
  • Central European market
  • sustainability, green matters


Urszula Nowak is a journalist and producer of music events, a graduate of the Jagiellonian University in the field of culture and media management and two-year postgraduate studies in journalism. Producer of musical events, founder of the Mosaic Beats music agency, co-organizer and co-initiator of Pannonica Festival. She permanently cooperates with the Juliusz Słowacki Theater in Krakow as a producer and curator of musical events. In recent years, he has been regularly collaborating with Teatr Łaźnia Nowa in Kraków, Polish Radio and OFF Festival in Katowice. She is the press spokeswoman of the festival and competition for young jazz bands “Jazz Juniors”. She is a mentor in a training program for bands as part of the international MOST project, organized by the Hungarian music export office Hangveto.

Saturday, 10.00-11.00Register

Brooke Wentz

USA, Seven Seas Music

Topics to discuss

Music licensing; synch licensing; copyright; publishing; media placement


Brooke Wentz is an award-winning music supervisor and rights executive working in the television, cable, film and recording industries. She founded Seven Seas Music, an international music discovery site, and The Rights Workshop, a music supervision and licensing company. She has music supervised hundreds of independent and documentary films, as well as numerous TV shows--Game Changers, Last Chance U, Minding the Gap, Bill Cunningham New York, Dolores, Meet the Patels, etc. Her platform Seven Seas Music, where media professionals can listen to and license authentic music from over 150 countries, has led to the featured music appearing in productions such as “Parts Unknown,” “Criminal Minds,” “VICE,” “Legions,” “Snowfall,” “Homeland,” and “Altered Carbon.”

Wentz was one of the earliest Music Directors for ESPN and rights consultant to TechTV, after working for years as a radio host, music producer and critic. She is the author of Hey! That’s My Music: Music Supervision, Licensing and Content Acquisition and Music Rights Unveiled, and received a Billboard Award for the top-selling world music recording of the decade. She has also served as Manager of A&R Administration at Arista Records and Music Supervisor for New York City’s Times Square Millennium Celebration.

Saturday, 11.30-12.30Register

James Barker

UK, Mystic Sons

Topics to discuss

UK Press and Radio, Release Timelines, Digital Strategy


James the director and founder of Mystic Sons, a Music Press and Radio company and online magazine based in London and has recently founded a new London-based Record Label called Silent Kid Records, focusing on Digital and Vinyl releases.

Mystic Sons PR focuses on Traditional National Press and Radio services in the UK, alongside Digital Marketing including Tastemaker Online blogging and Spotify Playlist Plugging.

Over the years James has history of working with artists such as Gary Numan, Squarepusher, Swim Deep, Ladytron, Pendulum, The Bloody Beetroots, The Dead South, Ladytron, Andrew Bayer and Leftfield to name a few.

James' background is in Music teaching and lecturing at the University of Sunderland, supported with a complete Master Of Arts Degree in Music Business and Education.