Tallinn Music Week
12—13 May 2023

Music Estonia Mentoring Sessions

Available to PRO pass holders

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Music Estonia mentoring sessions – a good combination of learning and networking. If you have questions in mind or ideas you want to reflect on and you find the right person with similar experiences from our list of mentors, sign up for our mentoring sessions. These small group sessions with up to 5 participants and a mentor, are a great way to get some advice on your own matters and also hear and learn from your peers.

Music Estonia presents a rich choice of sessions covering topics like management & career development, branding, building a live career and more, by a diverse line up of professionals.

Mentoring sessions are curated by Music Estonia.
The project is funded by Enterprise Estonia through the European Structural Funds.

  1. Pick the sessions you like

  2. Fill the application form

    Fill the application form that asks for your name, email, basic bio points, a few sentences about your motivation to participate and – most importantly – up to 3 questions that you would like the mentor to address! These will be forwarded to the mentor in advance.

  3. Wait for a confirmation email.

  4. Show up in the room 5 minutes ahead of time

    All of the sessions take place in room Miitsar at Nordic Hotel Forum. Assume a relaxed and yet proactive attitude and ask your questions in the session. This is an informal discussion and very much led by what the participants are interested in – use it!


Friday, 11:30 – 12:15Register

Arlette HovingaNL

Publicist and marketing/media director at That Jazz Girl

Topics to discuss

Artist visibility, planning a successful PR campaign, release promotion and strategy, pitching and industry etiquette


Arlette Hovinga (That Jazz Girl) is a publicist and marketing/media director from The Netherlands. Focusing on release- and tour promo, she works all over Europe to represent everything jazz, and anything experimental. When not on the road with colleagues, clients, and friends such as Jason Miles (Marcus Miller, Miles Davis), she can be found organizing press tours for festivals such as A to JazZ Showcase Festival (BG), So What's Next? (NL), Szczecin Jazz Festival (PL), and Sicilia Jazz Festival (IT). In the past, she's been known to work with The Four Tops, Earth Beat Agency, Matt Bianco, and many others. Her hobby, besides having the best job in the world, involves books, reading, collecting vintage cookbooks, and learning languages.

Armed with more than ten years of experience in the industry, fueled with enthusiasm and energy (alright, and coffee), and always ready for a laugh, Arlette wants to build long-term commitments, and work toward positive, durable growth for each of her projects. She lives in Poland with her cat, Vladimir, and a sizeable bookshelf.

Friday, 12:45 – 13:30Register

Christoph LindemannDE

Music Strategist at Bayerischer Rundfunk / PULS Festival Director

Topics to discuss

Radio airplay, Festival bookings, Music journalism & performing well in interviews


After studying journalism in Munich and Auckland, Christoph Lindemann spent ten years as an editor and reporter at one of Germany's biggest music magazines, Musikexpress, where he interviewed Jay-Z, Björk, Johnny Cash, The White Stripes, M.I.A. & Mick Jagger, to name but a few. His current day job is music strategy at PULS, the young content network of Bayerischer Rundfunk, and festival director of PULS Festival, his night job is DJing at clubs and festivals.

Friday, 14:00 – 14:45Register

Christian BladSE

Music Supervisor at Orange Blue Supervision AB

Topics to discuss

Focus topics: Getting your music placed in advertising/TV/Film, music for advertising, clearance and rights how to stand out.


Swedish/American Christian Blad is the co-founder of the creative music agency Orange Blue Supervision and a music supervisor working in advertising, film and TV. Be it commercial campaigns, TV shows or films – he is always focusing on making music an integral part of story-telling. He has supervised campaigns for Volvo, IKEA and Tuborg. He’s also known as the singer/producer in the electronic duo Brave.

Friday, 15:15 – 16:00Register

André MarmotGB

Agent at Earth Agency

Topics to discuss

working with a booking agent, artistic development, music and politics, new wave of UK jazz, community


André believes passionately in the power of music to connect people across cultural and social boundaries. He joined London’s Earth Agency as an agent in 2018, specialising in the common ground between African, jazz and global electronic music. Before that he had his own company Wormfood, programming and promoting over 500 concerts, festival stages and club nights between 2007 and 2018, representing and releasing music by artists including Tony Allen, Nubiyan Twist, BCUC and Onipa.

He is also the percussionist in much-loved afro-electronic band Afriquoi, and the founder and Artistic Director of Camberwell Fair, a free-entry community festival in South East London. In addition to his work as an agent and organiser, André is the author of a forthcoming book on Faber and Faber about the political and cultural context around the new wave of UK jazz.

Friday, 16:30 – 17:15Register

Laura ReedUS

Songwriter and Performer, Laura Reed Music

Topics to discuss

establishing an authentic voice and brand, writing for synch/licensing, performance and touring, building a loyal audience, building a team around your music.


At nine years old, Laura Reed saw her first poem published in print, and at fourteen, she picked up her first guitar. It was clear what Reed was meant to do with the rest of her life. She took her singular blend of rock, blues, and funk on the road with her band, Deep Pocket, and went on to collaborate with icons like George Clinton, Killer Mike and Jewel, sing the national anthem at Madison Square Garden twice, and share bills with the likes of Mali Music among others.

When Deep Pocket broke up, Reed poured her heart and soul into what would become her solo debut The Awakening, reinventing herself with the help of GRAMMY-winning producer Shannon Sanders. Laura continued to hone her skills as a songwriter for several years with EMI and SONY ATV and Blue Rose Music, leaving to go independent in 2020. She has since had success in sync placements in many TV-series. Laura recently teamed up with Widespread Panic's Dave Schools (bass/production) and Grammy Award-winning Vance Powell, known for his work with Jack White and countless other icons. She released the first single from the new project, 'Milk & Honey', in 2019. In February 2020, she formed a new collab with Estonian guitarist Laur Joamets, which released their debut album in 2021 to critical acclaim. Laura is currently in the process of releasing a series of singles in 2023, produced and co-written with Shannon Sanders.

Saturday, 11:30 – 12:15Register

Lena ObaraDE, PL

Music supervisor and publisher

Topics to discuss

Sync and placing music, job of a music supervisor, finding missing royalties - income tracking and claiming.


Lena is an award-winning music supervisor and publisher with almost 20 years of experience in the industry,

Lena’s expertise allows her to steer each project from start to finish, whether seamlessly matching projects to music and vice-versa by researching and identifying music and composers globally, or dealing with international licensing and negotiation. She works on productions with partners in various counties, not only clearing rights from different territories, but also finding the right composer and the most authentic song or sound. Lena’s portfolio includes music supervision on Grammy, Oscar, BAFTA, Golden Globe, TIFF and KVIFF-nominated and award-winning projects in film and advertising. She has been a member of the jury at the Cannes Lions and Ciclope festivals.

As music publishers Lena has built and nurtured relationships with publishers, record labels, composers, orchestras, sound engineers alongside film & advertising directors and producers as well as radio & TV stations.

Saturday, 12:45 – 13:30Register

Tanya KorenikaEE

CEO of Baltic events agency UCE Agency

Topics to discuss

Baltic alternative music market and its possibilities, Baltic tour booking and its production, Baltic music show marketing.


Tanya Korenika is the CEO of Baltic events agency UCE Agency, a concert promoter, production manager, booking agent, and artist managers.

UCE Agency promotes and produces alternative music events in Estonia and the Baltics that has supported over 500 bands and their agencies. In addition, it provides management and booking services for Estonian musicians and expert tour booking services in the Baltic and Finland for international alternative artist agencies. UCE ontributes significantly to music education by showcasing the work of underrepresented musical genres, bringing together a large number of musicians and listeners who support this music.

Tanya is also the drummer for several Baltic alternative bands and has a vast touring experience across Europe. She is Keychange and HEMI Music Hub 2023 participant, and is at the final stage of her master's degree in Culture Management at the Estonian Academy of Music and Theatre and Estonian Business School. She is researching the topic of "Gender roles in the formation of Baltic alternative music scenes".

Saturday, 14:00 – 14:45Register

Jean Pierre EnderliDE

Head Agent and Booking CEO at Filter Music Group

Topics to discuss

Agent Introduction / Planning a tour; Timing and market selection / statistic analyzation; Marketing and promoting European tours; Social media marketing / building a live audience; Ticketing prices, deals and offers; Deal structures / European promoters / Live Strategy


Jean Pierre Enderli has worked in the music industry since 15 years – from booking and event management at Pret a Diner Michelin Star Pop events, to founding and running a management agency focusing on building European and International acts in Europe. After 5 years of management work, Jean Pierre moved to Filter Music Group with his artists roster and helped to build up their international booking agency business which he has taken over now as CEO and Head Agent. Filter Music Group currently looks after 38 artists from all over the world and focuses on building their live careers as touring acts in the UK and all around Europe.

Saturday, 15:15 – 16:00Register

Neeta RagoowansiUS

Executive Director at Folk Alliance International (FAI)

Topics to discuss

how to make more money/revenue streams, copyright law or any law issues for that matter, management, how to tour/break in North America, folk music, etc.


Neeta Ragoowansi is Executive Director of Folk Alliance International (FAI) and also serves as President of Music Managers Forum – US (MMF-US), a Global Co-Chair for Women in Music, Chair of the Diversity & Inclusion Task Force for the American Bar Association’s Forum on the Entertainment & Sports Industries, and Co-Founder of NPREX (National Performing Rights Exchange). She has been an attorney and music business professional for over 30 years, serving as a strategic advisor, business development resource, and legal counsel to entertainment, nonprofit, and tech industry clients. Prior to her position as ED of FAI, Neeta was Senior Counsel, Legal & Business Affairs for Global Citizen, founding head of artist-label relations and legal counsel for SoundExchange, VP of Biz Dev/Legal for Tunesat, Asst. General Counsel for The Kennedy Center for the Performing Arts and the National Symphony Orchestra Association, and a former board governor for 10+ years for The Recording Academy (NY & DC).

Neeta also currently serves on the advisory boards of IMMF (International Music Managers Forum), Gritty in Pink, IAFAR, All About Music and SXSW Conference. Neeta has served as speaker at over 300 music industry conferences re: the global music business, legal, and copyright topics, as well as Diversity, Equity, Inclusion & Accessibility, elimination of bias, and women’s leadership and empowerment.

Saturday, 16:30 – 17:15Register

Justine DebickiFR

Co-Founder and PR of Boogie Drugstore

Topics to discuss

finding and working with the right PR agent, planning releases and strategies for an album or tour, insight of the French market and media landscape.


Justine Debicki is the co-founder of Boogie Drugstore, a French independent PR agency based in Paris. Having studied Intellectual Property and Cultural Management, she established herself as a PR agent in 2006 and set up her own company in 2012. Boogie Drugstore is a human-sized boutique with a passion for discovery, nurturing the indie, experimental and electronic, with high-quality production values at the core. Boogie Drugstore’s approach is that of a label: making strong artistic choices and accompanying artists in the long run by elaborating a personal management, marketing and/or promotion strategy. Boogie Drugstore helps artists develop their careers in the very best conditions: by ensuring they get media visibility and benefit from the specific implication and strategic advice they need at the different stages of their development. Artists, organisations, festival, brands Boogie Drugstore are working with: Universal (Tamino, Yard Act, King Gizzard and The Lizard Wizard), Grönland Record (NEU!, Nina Hagen), Partisan records (Skinny Pelembe, Beth Orton), Warp Records (Flying Lotus, Stereolab, Yves Tumor, Mount Kimbie, Kelela), Eurosonic Noorderslag, Les Femmes s’en mêlent, Dutch Music Export, Wallonie-Bruxelles Musiques, Italia Music Export, Culture KX, DICE, Dr Martens.