As co-founder and head of legendary PR firm Savage & Best, Jane Savidge is widely credited with being one of the main instigators of the Britpop movement that swept the UK in the mid-1990s. During this period, Jane and her company represented Suede, Pulp, The Verve and Elastica, as well as many other artists of the era, including The Cranberries, The Fall and The Jesus and Mary Chain. She is the author of “Lunch With The Wild Frontiers” (2019) and “Here They Come With Their Make Up On: Suede, Coming Up” and “More Adventures Beyond The Wild Frontiers” (2022) and her new book, “Pulp's This Is Hardcore”, which offers a unique insight into the cultural and historical context of the record that destroyed Britpop, will be published by Bloomsbury on 7 March 2024.
Jane SavidgeGB
Writer, Co-founder and Head of Savage & Best